Information on the use of cookies and tracking (cookies policy)

Last updated: May 2020

 

Cookies

All websites of NEUE AARGAUER BANK AG (NAB) use cookies for various purposes such as marketing, for statistical purposes, to improve the user experience, for web analysis, remarketing or conversion tracking (see further details below). One of the cookies that we use safeguards the operation of parts of the website and has already been set. This website does not work without cookies. By using NAB websites you declare your consent to the use of cookies.

 

Cookies are small files that are stored on your computer to keep track of your visits to the website and your preferences as you move between different pages and sometimes also to save settings between visits. Cookies help website developers to gather statistics about how often people visit certain areas of websites and to develop customized websites that are more useful and user-friendly.

 

The cookies we store on NAB websites are used to track the number and type of visits to the website and its pages to enable us to determine which parts of the website work well and which need improvement, store user preferences for the screen layout, gather statistics on the number of users and their usage patterns, and improve the speed and performance of the website pages.

 

You can opt out of the use of cookies (and this website) at any time by deleting the cookies that have been set by a website. This can be done via the settings of your web browser and by deleting all cookies. 

 

Cookies from third parties and partners

We occasionally use third-party plug-ins and components to improve the user experience and our online advertising campaigns. These components may also use cookies for similar purposes. 

 

We may use cookies to display NAB advertisements when you visit third-party websites with whom we have marketing relationships.

 

Under certain circumstances, these third parties may collect anonymized information about your use of our and other websites and make these anonymized data available to us, including, but not limited to, your geographical details, your user behavior on a website, and the names of websites on which you were shown advertisements.

 

We may use this information to provide you with more relevant and useful advertising and to help us improve the effectiveness of our advertising campaigns.

 

Cookies and pixels from third parties and partners

 

Facebook Pixel

This website uses the Facebook pixel from the Facebook social network (Facebook Inc., 1601 S. California Ave, Palo Alto, California 94304, USA). This is designed to show visitors to our website relevant advertisements when they visit Facebook. The Facebook pixel creates a direct link to Facebook's servers when you visit our website. This notifies the Facebook server that you have visited our website and Facebook attributes this information to your personal Facebook user account. We would like to point out that as providers of the website we are not informed of the information that is communicated to Facebook and how Facebook uses it. Further information on how Facebook collects and uses your data, your rights, and the ways in which you can protect your privacy is available in Facebook's data policy at https://www.facebook.com/about/privacy/. We do not pass on any client data to Facebook. Further information on your data protection rights and options for protecting your privacy are available at:

https://www.facebook.com/policy.phphttps://www.facebook.com/help/186325668085084 .

 

Snapchat Pixel

This website uses the snap pixel from SnapChat (Snap Inc., 63 Market Street, Venice, CA 90291, USA) for analysis and optimization purposes. The snap pixel enables SnapChat firstly to identify the visitors to our website as a target group for the presentation of Snapchat ads. We therefore use the snapchat pixel to show the snapchat ads placed by us only to Snapchat users who have displayed interest in our offering or meet certain criteria (e.g. interest in certain issues or products on the basis of the websites they have visited), which we transmit to Snapchat in the form of custom audiences. The snap pixel also enables us to monitor the effectiveness of Snapchat ads, as we can see how many users clicked through to our website from a snapchat advertisement. More information on Snapchat ads is available here: https://www.snap.com/en-US/privacy/privacy-center/https://businesshelp.snapchat.com/en-US/article/snap-pixel-about.

 

Tracking and web analysis

Tracking involves following users' movements on the internet for various purposes, e.g. analysis, marketing, and optimization.

 

Data is collected by means of web analysis to enhance our website service. The data does not include any personally identifiable information. The non-personal data collected in this way is transferred to a server of a third party commissioned by NAB in Switzerland where it is stored and evaluated by NAB or a third party mandated by it. It is used to analyze the website and provides information about the surfing patterns of our website visitors. For instance, we record which sites are visited in which order and with which operating system or browser, the date and time of page views, the addresses of the previously visited websites or which forms are used, in order to enhance the operation and design of these sites.

 

This website uses Adobe Analytics, a web analysis service of Adobe Systems Software Ireland Limited for this purpose. Adobe Analytics uses cookies, text files that are stored on your computer, which enable us or companies commissioned by us to analyze the use of the website by website visitors. The information generated by the cookies about your use of this website as well as IP addresses is transferred to and stored in anonymized form on servers of Adobe Systems Software Ireland Limited in London and Amsterdam.

 

Adobe makes use of this information on behalf of NAB or companies commissioned by NAB to evaluate the use of the website, compile reports about website activities and provide other services related to use of the website and the internet to NAB as the website operator.

 

You can prevent cookies from being stored via the settings of your browser software; however, we would like to point out that in this case you may not be able to make full use of all of this website's functionality.

 

More information on the data protection policies of Adobe Analytics can be found at: http://www.adobe.com/ch_de/privacy/policy.html

 

User analysis by permaleads.ch

This website makes use of the permaleads.ch service to analyze user behavior and identify IP addresses for marketing purposes. This service requires data about user behavior (e.g. IP address, time of access, user patterns, browser request, etc.) to be directly transmitted to the servers of permaleads.ch and made available for exclusive use by www.nab.ch. The data collected is treated in the strictest confidence and is not sold or passed on to third parties. If you no longer wish to be identified in future, please send an email to optout@permaleads.ch.

 

Remarketing

Our websites use Google Remarketing. These are services of Google Inc. ("Google"). Google uses cookies; these are text files stored on your computer that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including your IP address) will be transferred to a Google server in the US and stored there. Google then removes the last three digits of the IP address so that it is no longer personally identifiable. Google complies with the data protection provisions of the US Safe Harbor Act and is registered with the Safe Harbor Program of the US Department of Commerce.

Google uses this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transmit this information to third parties where this is required by law or third parties are processing this data on behalf of Google.

 

Third-party providers, including Google, place advertisements on websites on the internet. Third-party providers, including Google, use stored cookies to place advertisements on the basis of a user's previous visits to this website.

 

Google will not link your IP address to other Google data. The collection and storage of data can be revoked at any time with effect for the future. You can deactivate Google's use of cookies by accessing the following page, which contains instructions on how to deactivate Google advertising:

https://support.google.com/ads/answer/2662922?hl=de. Alternatively, users can deactivate the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative.

 

However, please note that if you do this you may not be able to use the full functionality of this website. By using this website you declare your consent to the processing of data collected about you by Google and use of this data by NAB in the manner described above and for the aforementioned purpose.

 

Further information on Google's data protection provisions is available at: https://www.google.com/intl/de/policies/privacy/

 

Conversion Tracking

Conversion tracking is used to track what happens after a user has clicked on an advertisement placed by Google on a website. Such an action could, for instance, be registering for a newsletter, visiting websites, using contact forms or downloading a company's app. Google uses the conversion event data to prepare reports and analysis on behalf of advertisement sponsors. NAB uses these evaluations for statistical and marketing purposes and to improve the website and user experience.

 

You can deactivate Google's use of cookies by accessing the following page, which contains instructions on how to deactivate Google advertising: https://support.google.com/ads/answer/2662922?hl=de . Alternatively, users can deactivate the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative.

 

However, please note that if you do this you may not be able to use the full functionality of this website. By using this website you declare your consent to the processing of data collected about you by Google and use of this data by NAB in the manner described above and for the aforementioned purpose.

 

Further information on Google's data protection policies is available at: www.google.com/intl/de/policies/privacy/